A Quirky and Vibrant Brand Identity for a Frozen Yoghurt Innovator
Studio Yoghurt, part of the Greater Ventures Group, required a bold and memorable rebrand to distinguish itself as a fun, offbeat alternative to larger frozen yoghurt chains. As the lead designer and brand strategist, I focused on crafting a cohesive identity that resonated with the brand’s youthful, adventurous target audience. The project encompassed concept ideation, brand strategy, the design of a comprehensive style guide, and publication materials for the brand’s annual reports and shareholder documents.
The design featured a clean, minimal aesthetic juxtaposed with cartoony, organic typography and hyper-coloured gradients. Squiggles were introduced as a signature graphic element to tie together all brand collateral, contrasting against a stark, modern in-store design. This visual balance emphasized the brand’s playful personality while maintaining a polished and professional edge for its corporate materials.
The result was a distinctive identity that positioned Studio Yoghurt as a quirky, vibrant destination in the frozen yoghurt space. Working on this project allowed me to explore a unique combination of playful branding and formal publication design. By embracing the challenge of balancing contrasting elements, I created a cohesive identity that speaks to the audience's desires and cements Studio Yoghurt as a standout in its industry.