A Sustainable Brand Identity for Melbourne’s Eco-Conscious Coffee Spot
Ristretto Coffee Kiosk, located in the foyer of Origin Energy’s Melbourne office, reflects the building’s commitment to sustainability and energy efficiency. Specializing in fair trade coffee and plant-based dining, the brand required an identity that aligned with the eco-conscious values of its clientele.
The brand design employs a minimalist four-color palette with a versatile typographic logo that can be reduced to a monogram when necessary. To enhance visibility in the kiosk’s open-concept foyer, wraparound signage was implemented, striking a balance between understated elegance and visual impact. Menus, loyalty cards, and social media templates were also designed to maintain brand consistency across all touchpoints.
This project was a rewarding exploration of balancing corporate context with creativity, resulting in a cohesive identity that embodies sustainability while standing out in a dynamic, high-traffic environment.