A Punk Twist on Pizza Culture
Not Your Nonna’s (NYN) is a Melbourne-based pizzeria that embraces creativity, humor, and an anti-traditional approach to pizza. Created by three foodie friends with no Italian heritage, NYN challenges the norms of pizzerias with a bold, punk-inspired brand identity that reflects their DIY ethos and passion for quality.
Drawing from punk design aesthetics, I crafted a visual language reminiscent of band posters and zines, deliberately subverting classic pizzeria iconography. Collage, distressed textures, halftones, and photocopy effects were paired with an unconventional pink and yellow palette, clashing with the traditional red, white, and green. This playful irreverence was rolled out across uniforms, packaging, menus, and a secret alleyway pop-up in Melbourne’s inner east, relying on guerrilla marketing and word of mouth to build intrigue.
Working with NYN was an inspiring collaboration, allowing me to create something tactile and rebellious.