A Vibrant Celebration of Melbourne’s Coffee Culture
Located in the heart of Bourke Street Mall, Three Stacks Coffee Roasters was designed to encapsulate Melbourne’s iconic laneways, street art, and rich culinary history. The brand identity balanced bold visuals and a welcoming atmosphere to attract a younger demographic while honoring the city’s renowned coffee heritage.
Collaborating with Studio Equator architects, I developed a comprehensive brand experience—from a scalable logo and vibrant mascot to engaging menu designs, merchandise, and social media content. The café’s 18m² space presented a unique challenge, but through thoughtful design and natural textures, it became a compelling destination for discerning coffee enthusiasts.
This project stands out as a career highlight, allowing me to oversee every aspect of brand direction, from ideation to execution. Contributing to Melbourne’s dynamic culinary landscape was a deeply rewarding experience, complemented by working alongside a talented multidisciplinary design team.