in 2016 I traveled to Japan (mainly looking for tasty feeds) which planted a seed of interest in the philosophy of ‘Ikigai’- Loosely, this translates to ‘finding meaning and purpose in everyday life.’. Years later this same principle inspires my daily life and creative work- By working with like-minded people who are passionate about what they do, who they work with and the effect it has on the world I have been able to fulfill my own sense of Ikigai while building a community of like-minded collaborators and clients alike.