Revitalizing a Specialty Coffee Brand for a Contemporary Audience
Studio Beans, a speciality coffee roastery and café eatery, sought a rebrand to create a cohesive brand identity that could cater to its café venues and its flagship plant-based eatery. The goal was to attract a diverse clientele while maintaining its reputation for exceptional coffee in a warm and welcoming environment.
As the lead designer and brand strategist, I began by analyzing the existing brand, and identifying elements to retain and refine. The original logo remained untouched, but I introduced a vibrant secondary colour palette to differentiate locations and products. A sub-brand for the eatery was developed to highlight its sit-down brunch offering, while the other venues focused on takeaway services. The updated visual language also included accessible coffee tasting notes, designed to resonate with both seasoned coffee lovers and casual customers.
The rebrand created a dynamic and personable identity that elevated Studio Beans' market presence. Sustainable packaging and engaging design earned praise from customers, reinforcing loyalty and cementing the brand as a leader in speciality coffee. This project allowed me to embrace the challenge of reworking an existing identity, creating a more cohesive and contemporary brand ready for future growth.